Resources

Event Description
Title: “The Cupid Project: Spreading Love One Greeting Card at a Time”
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Overview (Short Paragraph):
“The Cupid Project is an annual card-giving initiative designed to combat loneliness among nursing home residents on Valentine’s Day. Many seniors have lost their spouses, receive few or no visitors, and experience chronic loneliness that negatively affects their physical and emotional well-being. By organizing a card-making event, we can bring communities and workplaces together to create heartfelt messages, reminding seniors that they are cared for and not forgotten.”
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Why It Matters (Key Points):
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Over 1.2 million older adults in nursing homes, with many receiving no regular visitors.
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Loneliness is tied to serious health issues (heart disease, cancer growth, memory decline).
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A small act of kindness—like a handmade card—can have an enormous impact on someone’s day.
Goals:
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Raise awareness of senior loneliness.
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Inspire participants to engage in a philanthropic activity.
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Deliver personal, thoughtful Valentine’s Day cards to nursing home residents.
Logos to use for Marketing Materials
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Downloadable Coloring Pages by Sharon Joy Frances
Sharon Frances is a social justice artist, author and zine maker. Her illustrated novel-in-verse, Ash & Feather was published in April 2025. Public school teacher for 25 years (K-8, teacher education). Breast cancer survivor and co-founder of Well Beings Studio, a free creative resource for families impacted by cancer (www.wellbeings.studio). You can contact Sharon @sharonfrancesme (Instagram) / www.sharonjoyfrances.com

How to Find a Nursing Home or Senior Facility Near You
Organizers are responsible for identifying a local facility to deliver cards to. We do not assign facilities, but this process is simple and usually takes less than 30 minutes.
Follow the steps below exactly.
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Step 1: Search Online for Local Facilities
Open Google and search using one of these phrases plus your city or zip code:
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“Nursing homes near me”
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“Assisted living near me”
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“Senior living communities near me”
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“Memory care near me”
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“Skilled nursing facility near me”
Any of the following types of facilities are great options:
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Nursing homes
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Assisted living communities
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Memory care facilities
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Skilled nursing facilities
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Senior living communities
Tip: Start with facilities that are within 15 to 30 minutes of you.
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Step 2: Call the Facility Directly
Once you find a facility, call the main phone number listed on their website or Google.
When someone answers, ask to speak with one of the following roles:
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Activities Director
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Life Enrichment Director
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Resident Engagement Coordinator
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Activities Department
If they are not available, ask for a voicemail or email address and leave a message.
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Step 3: Use This Phone Script
You can copy and read this exactly. You do not need to customize much.
Phone Script:
Hi, my name is ___ and I’m calling on behalf of The Cupid Project. We are a nonprofit organization that delivers handmade Valentine’s Day cards to seniors to help combat loneliness.
I was wondering if I could speak with someone from your activities or life enrichment team to see if your community would like to receive Valentine’s Day cards this year.
If transferred or calling back, continue with:
Hi, I’m organizing a Valentine’s Day card delivery through The Cupid Project, a nonprofit that connects volunteers with senior communities. I wanted to see if your residents would enjoy receiving handmade Valentine’s Day cards and, if so, approximately how many cards would be helpful.
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Step 4: Ask These Key Questions
Make sure you ask:
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How many residents live at the facility?
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Do they have a preferred delivery date or time?
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Are there any guidelines for cards?
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Where should the cards be dropped off?
You do not need to over-explain. Most facilities are very familiar with card drives and are happy to participate.
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Step 5: Deliver the Cards
Once confirmed:
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Deliver the number of cards requested
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Follow any facility guidelines
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Important Notes
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We ask organizers to contact facilities directly because there are thousands of senior communities nationwide and this approach allows you to build a local relationship.
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The Cupid Project is entirely volunteer-run and we do not have the capacity to match organizers to facilities individually.
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This process empowers organizers to choose a location that is meaningful and convenient for them and often turns into a yearly tradition.
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Still Have Questions?
If you follow the steps above, you should not need additional guidance. Nearly all organizers successfully secure a facility using this process.
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Thank you for helping us spread love, one card at a time





